SOME CALL IT THE UNDERWEAR FABRIC AND SOME JUST LOOK TO IT AS AN ENVIRONMENTALLY-FRIENDLY TEXTILE OPTION. EITHER WAY, MODAL IS REVOLUTIONIZING THE FASHION INDUSTRY WITH ITS LIGHTWEIGHT, STRETCHY, AND BREATHABLE NATURE THAT TAKES BEECH TREE PULP AND TURNS IT INTO AN ECO-CONSCIOUS, DURABLE OPTION FOR CLOTHING AND HOUSEWARES.